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This is what Pronto actually tells you

A real report from our scoring engine. The candidate is made up, the job posting is a composite, and every score and finding below is genuine engine output. We did not write these numbers by hand.

Resume
Jordan Avery
Marketing Manager, 6 years experience
Applying for
Product Marketing Manager
B2B SaaS, mid-level
52
ATS match score

A 52 means this application very likely gets filtered before a human reads it. The resume itself is well formatted, which is why most people never suspect a problem. The gap is what the content says relative to what the role asks for.

Where the score comes from

Five categories, weighted. Relevance counts for the most because it is the hardest thing to fake.

Keyword match20% of total
43/100

How much of the job description vocabulary actually appears in the resume

Formatting20% of total
100/100

Whether an ATS can parse the structure cleanly

Action verbs15% of total
62/100

Strength of the verbs opening each bullet

Quantification15% of total
35/100

Share of bullets carrying a concrete number or outcome

Relevance30% of total
28/100

How closely the actual experience maps to what the role requires

What it found

Specific and occasionally blunt. A tool that tells everyone they look great is not worth running.

Critical

Career mismatch, not just a keyword gap

This is a general marketing background focused on campaign execution, content, and email, applying to a product marketing role. The posting asks for product positioning, go-to-market ownership, competitive analysis, and sales enablement. None of those are evidenced. Six years of experience does not transfer automatically when the discipline is different.

Needs work

Weak verbs are hiding whatever ownership exists

"Helped", "worked with", and "supported" open several bullets. Each one reads as participation rather than ownership, which is the exact distinction a hiring manager is scanning for. "Owned", "drove", "led", and "executed" describe the same work more accurately.

Needs work

Zero of seven bullets carry a number

Not one bullet includes a metric, percentage, or business outcome. "Worked with the product team on messaging for two major feature launches" becomes far stronger as "Led launch messaging for two features that contributed X% of Q3 pipeline."

Already in the resume

7 terms matched

campaign strategysales enablementfeature launchcross-functional collaborationmessagingKPI trackingfunnel optimization

Missing, and the job asks for them

12 terms absent

product positioninggo-to-market strategycompetitive analysismarket researchbattlecardsdemo scriptspipeline contributiondemand generationcustomer interviewsB2B SaaS marketingSalesforceMarketo

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Scores produced by the same engine that runs on live accounts. The candidate and employer names are fictional. Results vary with your resume and the specific job description.